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Caesars Entertainment scores first NFL casino sponsorship deal

The National Football League (NFL) has announced the signing of a multi-year sponsorship deal with Caesars Entertainment Corporation (NASDAQ: CZR), making the Las Vegas-based gaming giant the first ever Official Casino Sponsor of the professional American football league.

Focus on fan experiences:

The 2019 NFL playoffs will kick off the multi-year sponsorship agreement, which will focus on providing fans of the league with unique experiences by making use of its casino properties, premier music artists, celebrity chefs, along with a broad range of entertainme…